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KURIAKOSE VAISIAN

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READ MY ARTICLES ON INDIAN EXPRESS

READ MY BLOGS ON FAIRPHONE.COM

PS I also wrote the keynote speeches for our C-Suite leadership and trained them for the launch event. Fun times.

TBT to when I stepped in as a model for our new flip covers for the Fairphone 5.

I'm also VERY proud of this headline.

Venn diagrams are always fun to look at. It was also the perfect way to showcase how the Fairphone is better for everyone involved.

Fairphone is a sustainability-first company, and with that comes a lot of sustainability jargon. We used this format to break down some of our more complicated concepts, and introduce some of the materials we work with.

One of the hallmarks of the Fairphone is that it can be easily taken apart with just a simple screwdriver. With the Fairphone 5, we really wanted to highlight this aspect without showing the product pre-launch.

A fun little short I scripted and co-directed to promote repairability over Black Friday madness. No bicycles were hurt in the making of this video.

This was part of our campaign to launch our line of refurbished, second-hand Fairphone 4s, dubbed the New Life Edition.

This was part of our campaign to launch our line of refurbished, second-hand Fairphone 4s, dubbed the New Life Edition.

How do you showcase camera specs on a smartphone? You get creative with spacing. See another example of how we promote tech specs on the Fairphone blog below.

Fairphone is a sustainability-first company, and with that comes a lot of sustainability jargon. We used this format to break down some of our more complicated concepts, and introduce some of the materials we work with.

You can choose between two operating systems when you buy a Fairphone: Google Android, and the privacy-first /e/ OS from Murena. This creative was part of our campaign promoting our Fairphone 4 /e/OS edition. You can read an article I wrote about when deGoogling your phone might be a good idea.

At Fairphone, we take a strong stand against the mindless consumerism big tech promotes during Black Friday. This was one of the creatives we ran during one such anti-Black Friday campaign along with a dedicated blog series.

Tinkle Origins - Book 1

I spearheaded many merch collaborations for Tinkle, designing a range of clothing and accessories using Tinkle's legendary characters. Brands we worked with included NUSH, The Souled Store, and fbb.

The Tata Story was a special graphic novel we put together , serving as a a corporate biography for the Tata Group on the occassion of their 150th anniversary celebrations. From pitching to execution, I was in charge of the whole project (creative and client) from start to finish.

This was a collaboration with the union ministry of the Government of India to help teach children about the Swachh Bharat or Clean India mission. The book traced the history of hygiene and cleanliness in India all the way back to the Indus Valley Civilisation. Once again, I was in charge of the project from start to finish, from winning the pitch to actual execution and completion.

Google approached Tinkle with the mission to make their internet safety program for children more engaging and fun. My team and I pitched the idea of creating fun storylines around their existing Be Internet Awesome curriculum, using our in-house comic characters as the main protagonists. The end result was five full-fledged comic books and five animated videos in English and Hindi, released digitally on the Tinkle app and website, as well as our shared social media channels.

Following the success of the Be Internet Awesome series, Google got back in touch with us to develop stories around a cursory character they had used in one of their digital ads for Google Search. My team and I created six stories around Hoshiyaar Heena, handling her character design, and fleshing out her entire universe, from her friends and family to the villains she battles. Heena uses her cleverness to find solutions to everyday problems that her friends face, from playground bullies, gender stereotypes, and even ageism. For her, the answer is always one Google search away!

One of the first projects I had to handle when COVID-19 hit was for Coca-Cola India. Our brief was to highlight how HCCB’s manufacturing plants across the country emphasized sustainability and eco-friendly initiatives in all their operations, while also sharing healthy habits to battle COVID-19. This was done through a combination of social media posts as well as two pager comics that were very well received. The team at HCCB was so happy with our work that they came back to us, asking for a special booklet for their outgoing CEO!

Pfizer was looking to mark World Hemophilia Day in 2020 with a special booklet educating parents and children about hemophilia. They wanted to highlight that children suffering from the disease could still lead full, healthy lives, with the right course of treatment and medication. Completed during the first wave of COVID-19, we put together a lovely story that revolved around a family who find out their son might be at risk for hemophilia. Through a combination of quirky illustrations and infographics, we not only explained what hemophilia is , but also suggested steps for families to take when living with hemophilia.

When Indian FMCG giant, Kissan approached Tinkle in late 2021, they wanted to license old folktales from our archives that communicated moral values to mothers and children across India. We took their brief one step further, expanding on the animated universe they had built in their ads, and writing modern folktales around their already existing characters. We made 16 such stories, expounding the importance of being honest and straightforward, just like Kissan's various products.

A very special project for us, this was part of our CSR outreach where we tied up with Robin Hood Army, a wonderful NGO founded in India that aims to reduce food wastage across the world. The brief was simple; we use popular Tinkle characters to encourage people, especially kids, across the world to volunteer with the Robin Hood Army. We decided to go with short four-panel comics that could be shared easily across social media channels and WhatsApp, and released them on a monthly basis. The campaign was very well-received and much appreciated by millions of RHA volunteers or Robins across the world, who enthusiastically shared it across their networks.

Video

kuriakosevaisian@gmail.com

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